Dr. Siti Nurbaayah Daud

Profile

Siti Nurbaayah Daud is an accomplished academic leader and researcher with over 15 years of experience in higher education, specializing in business, finance, and management. Currently serving as the Deputy Dean of the Faculty of Business and Communications at INTI International University, she has a proven track record of enhancing academic programs, managing faculty teams, and leading strategic initiatives that align with institutional goals.

Her academic background includes a Doctor of Philosophy (PhD) in Management from INTI International University, a Master’s in Financial Economics from Universiti Putra Malaysia (UPM), and a Bachelor’s in Accounting (Hons) from Universiti Tenaga Nasional (UNITEN). She has held various leadership roles, including Head of Program for Business, Accounting and Finance, and Interim Dean, with a focus on academic excellence, curriculum development, and student engagement.

Siti's research interests are centred on financial management, financial behaviour, and educational methodologies, with her work featured in numerous academic conferences. As an active member of the university’s Senate, she plays a key role in academic governance and policy-making, contributing significantly to the growth and quality assurance of the institution.

Specialties: Academic leadership, financial management, financial behaviour, curriculum development, program management, student engagement.